VisiaIntel Brazil evolved from its parent company StartID in 2018.
Through the identification of a lack of security software in the industry, specifically the homeland security industry, the CEO of VisiaIntel founded StartID in 2004. This scarcity in the market led to the creation of innovative solutions in security technology that were in fact used in other industries, such as medicine.
As a result of the solid partnership with leading companies in surveillance systems and the CEO’s background in computer science the foundation of an artificial intelligence and computational vision laboratory was created in 2018, targeting the area of criminal investigations and metropolitan management. VisiaIntel, being this lab formed, is now becoming a global company.
Vision
Through the provision of a HIGH-TECH APPROACH, the vision is to LEAD the industry in INNOVATIVE solutions that IMPACT an everchanging world. VisiaIntel wants to give the world a better choice for making it a SAFER place!
The Project
Consultics was assigned to develop the Brand Identity for the newly developed company enhancing the vision of the management and providing the kick-off infrastructure for the company to thrive. Following an extended analysis of the business model and the vision of the management, Consultics developed a unique brand identity which reflects the values and the future goals as defined, enhancing that “Through the provision of a HIGH-TECH APPROACH, the vision is to LEAD the industry in INNOVATIVE solutions that IMPACT an everchanging world. VisiaIntel wants to give the world a better choice for making it a SAFER place!”
To develop the identity, Consultics’ creative team focused primarily on showcasing “VisiaIntel” as one exceptional brand that conveys the message of a company that provides solutions through “Innovation” and by “Empowering people”.
Additionally, Consultics was assigned through its partnerships and local initiatives to get business opportunities to VisiaIntel for expansion in the market.
The Outcome
We have created a brand that demonstrates more than a corporate logo or identity, something that represents the future achievements in the business and client services but also gives pride to the efforts of all the people who work hard inside and outside the company.
We wanted this identity to be fresh, trustworthy, and yet to seem well established and professional with a natural global framework look and feel.
An identity that is more than just a logo but a visual and creative expression that can be used on many levels and expandable platforms.
Consultics designed the brand identity which places emphasis on the wordmark “VisiaIntel” in a unique way to reflect balance and simplicity and brings inspiration.
With just the change of the appearance of “A” it already created awareness about the brand product and services, i.e., AI: Artificial Intelligence. This encourages, anyone to look closer at them, increasing VISIAINTEL brand recognition.
Furthermore, Consultics opened doors and provided business opportunities to VisiaIntel in the Saudi Arabian market, to expand its business locally and penetrating the market with its AI surveillance systems and offering innovative solutions that will impact the local market and make the place safer.
