The Client
Kountouros Bros Meat suppliers was founded in 1988 and started as a small shop in Makedonitissa, Cyprus. The mission of the company continues to be the offering of top quality services in the meat market sector as well as to ensure the provision of high-quality meat products to their customers. After the successful operation of Kountouros Meat Market, the butchery was upgraded to high-technology and facilities such as parking lot, storage and meat processing have been expanded. The current Kountouros shop offers ease of shopping as well as a large parking space for its customers.
Challenge
Kountouros has approached Consultics aiming at evolving the brand identity of Kountouros brand through developed marketing procedures and initiatives. Consultics has managed to build a new marketing structure for Kountouros brand through several initiatives and concepts which included all components of Butchery re-branding, new packaging designs, event and booths designs, flyers, ads and brochures artwork as well as Social Media designs implementation.
Concept
Consultics was responsible for the creation of all Kountouros’ artwork designs aiming at elevating the brand through targeted outcomes that matched their vision and goals. Except from the designs for Kountouros butchery branch re-branding, Consultics has completed Kountouros flyers artwork, ads, brochures, event booths, products packaging and social media artwork designs. Consultics is currently working within a monthly schedule and is successfully creating and delivering a pre-set number of Social Media designs, aiming at elevating Kountouros brand. The key purpose of the campaign is to create awareness and engagement in Social Media through impactful and innovative creatives. Moreover, the designs are being adjusted to match the brand’s target audience and specific guidelines.
Outcome
Through strategic planning and pre-set processes, Consultics has managed to develop the brand identity of Kountouros significantly and that leads to brand awareness building, increase of loyal customers and sales boosting. There is an on-going partnership between both parties in regards to the artwork designs creation, for social media and promotional initiatives of the brand.
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