We take pride and place an enormous value on what we offer as well as how we offer our services to our clients. Through diligent market research, a focused approach and thoughtful innovation, Consultics will help your business grow, thrive and get ahead of the competition.
Our new and revitalized campaign, based on our National “Mouflon” symbol, embodies the powerful intensity and dedication we place in creating growth and value for our clients. Every component of our symbolic brand campaign represents aspects of our expertise and methodologies for success. As the Mouflon strives to climbs to the highest peak, we dedicate ourselves to accompany you through your journey to the top, with the same dedication, unrelenting talent and strength. Like the “Mouflon” has seen obstacles in its ascent through the mountains, we partner with you in predicting your challenges, preparing you for future obstacles and guide you in facing them head on. Using our creative forces and marketing talents, there are no barriers we cannot break through. Transforming a business challenge into a successful strategy with seamless execution and proven results.
Our passion for strategic partnership has been reinvigorated with our new campaign, to help communicate our drive in providing the best in branding services, unleashed innovation and quality experience from around the globe. As we unfold our new communication, we feel that our primary goals have significantly come into focus under a stronger umbrella of cooperation within our company. We place the importance of valuable input throughout our organization and make sure everyone’s voices are heard clearly and equally. A monumental trust from each of our partners and team members has been placed to provide the best expertise, creative solutions as well as never ending stream of ideas that will flow from our minds to help in meeting your business goals.
The new campaign does not limit itself to only serve our purpose, but to become a beacon of inspiration for other companies build a vision on and join us in collaborative efforts that span beyond our walls. Our goal is to share our knowledge with our peers across borders, in order to provide cross-platform expansion in business growth, marketing initiatives, brand creations and disruptive opportunities. We believe in both a bold approach with transformative and imaginative solutions.
As we match the brand representation and unique characteristics of our National Mouflon symbol in our new values and messaging, our unique methods and approach begins and ends with placing a significant importance in your customer satisfaction that goes beyond partnership. We take pride in developing tools that contribute to the greater good of our planet as well as our mission and daily values. Our sustainability approach is of monumental importance both to us as well as our clients. We communicate this, with dedicated focus and knowledge on how our global impact is both beneficial to your businesses and us. Preserving our natural and national symbol, goes beyond a brand driven initiative, it has become the core value of everything we stand for and embrace. Our fundamental belief in our new campaign is practiced on every level of communication and dictated through the guarantee and excellence of our work. With the same resolute dedication of the “Mouflon” in trying to reach the highest plateau, we are determined to keep your businesses on the right path and fulfill your goals as well as ours.
Our brand personality is reflected and aligned with the “Mouflon” tenacity to climb difficult mountains, navigate tough cliffs with strategic approach and conviction.
Each carefully shaped concentric and intersecting circles, represents how we use our creative strengths to align ourselves with your business needs, and help shape the future of your relationship with your customers. Within the shapes of the “Mouflon” horns we have established the 3 pillars of our success in Strength, Growth and Sustainability. Strength in brand building and value based assets, we take pride in showing off how our new emblem and campaign messaging transforms the value of creative thinking with bold moves. Growth comes in our speedy yet careful approach in innovative ideas and constant search of customer satisfaction. Sustainability in our thinking and greater contribution with clarity by focused energy towards making intelligent decisions as well as setting ambitious goals. Each part of our campaign communication is build to bring creative and strategic awareness to our current partners as well as future endeavors. By creating a clear hierarchy in our internal and external communications, with have built new foundations that highlight our core strengths, yet always open to new ideas that will enhance our positive experiences with our partners and clients.
Our values, mission, vision and dedication have been a source of pride for us as we are committed to continuously build on our brands with consumer focused quality, structured strength and outstanding creative work that helps us operate and deliver on the standards of excellence and exceptional client service.
Our new and refreshed brand journey begins with searching for a symbolic concept that both represents the strength of our beliefs, the power in our convictions and the energy we are willing to place behind serving each one of our clients.
By turning to the “Mouflon” symbolic animal and cultural representation of Cyprus, we found the perfect match that encompasses everything we needed to build new foundations upon. The task now remained in how we bring to life visually our passion for this Symbol and how we translate every aspect into a laser focused campaign promise.
Each element of our new brand creation was studied before-hand and brought to life through the history of what the “Mouflon” represented, in both the physical nature as well as the iconic assets creations. We began by looking at the characteristics of this force of nature and its strong drive lead by the shape and force of the horns of the Mouflon. Each crescent inside the Mouflons horns is broken down to represent our singular values. From creative growth, to Unique power, Strength, Creativity, Quality and Sustainability, each inner circle has different purposes but united in one singular mission in the same concentric shape of the Mouflon horns.
We proceeded in defining our iconic brand asset, by developing the shape of the Mouflon through concentric circles that were interconnected and dissected to bring to life how we see our process grow and evolve into the final shape of the Mouflon.
This unique approach in both style towards our new icon representation and monogram, uses patterns that are set in solid design principles of design as well as a systematic approach that captures the essence of each of our divisions within our company and how each individuals contributions come together for the greater good of our over-all symbol of unity and strength.
The nuances found in generating these concentric circles, are also closely related to how our internal process is detailed, intelligent and above all well thought out. The forming of the curves lines play well in how we manage ourselves by always making sure we come back towards the original brief and make sure we stay on course to serving our clients final needs.
Our inspiration in generating this style and shape of iconic design, also shows that we do not take for granted the time and importance of process development. Our catalyst and work flow always begins with ideas and innovations. Our talent pool is diverse and varied with professionals of the industry with impeccable global experience in serving Fortune 500 clients. Yet when working under the same roof, they merge into bring their unified voices, specialties and passion to all of our clients.
The evolution of the Mouflon symbol in its concentric design style, has special meaning to how we also see your business grow with us. As the Mouflon is a fast-moving animal, the world around us move in a fast fashion as well. Therefore we want to make sure that our speed of brand creation to market innovation and execution is not lost and is well represented in our graphic styles.
The geometry in our design style was not a coincidence, but more the perfect intelligent design that revolves around mathematical repeated and specific circles generated based on the Golden Ratio theory. The Golden Ratio is a mathematical principle that can be found in nature, anatomy, colour, and even sound waves. Because of its pleasing nature, it has been used in art, paintings, architecture, music, and design over thousands of years. Scientific studies have shown that we perceive things that contain the Golden Ratio as beautiful, harmonious, and bordering perfection, even when we are unaware of it. That is exactly how we envision our future to be with our customers as a harmonious connection based on solid strategy and strong vision.
By turning to the “Mouflon” symbolic animal and cultural representation of Cyprus, we found the perfect match that encompasses everything we needed to build new foundations upon. The task now remained in how we bring to life visually our passion for this Symbol and how we translate every aspect into a laser focused campaign promise.
Cyprus based consulting and branding agency Consultics likes to help companies and business’s grow and flourish with a combination of market savvy professionals as well as focus based and targeted ideas. Through innovation, technology and data analytics they pride themselves as branding brain power with data as a powerful tool to drive their creative solutions offerings.
As a symbol to drive their momentum and brand presence, they have launched with a powerful and symbolic brand expression that finds its roots in the Mouflon icon that is a national protected species in Cyprus. Elevating the pride and joy of the Cypriot forest, Consultics aims at reinforcing the intensity of their message as well as branding assets within the design as well as how they see themselves in shaping future business’s and taking their aim at helping global clients grow and flourish.
From the application of the new designs to the launch campaigns banners and ads, their unique and symbolic graphics are followed through with clarity and pure brand excellence, yet sharpening their message and conviction with a single-minded vision.
Their dark color palette choice is bold and grounded in contrasting dark Greys and silver lines, but punctuated Red color is used with a clear intension through the branding as a sophisticated design tool that creates eye catching vibrancy and intense distinction.
The graphic concentric line elements of growth and prosperity are shown in the subtle geometric line art graphics, seen throughout out the banners and design applications, supporting and surrounding the Mouflon icon and logo shapes as well as part of the strength and refinement emblem.
Overall design and branding is strong with a memorable and effective symbol that is well represented in the heritage of the company and country, balanced well against the existing logo assets and external communications graphic visuals.
